Just like Wild Fork, don’t be afraid to mix and match visual elements to come up with an About Us page that captures attention in a way that’s unique to your brand. We’ll also send you updates on new educational guides and success stories from the Shopify newsletter. We hate SPAM and promise to keep your email address safe. Use this handy exercise as a guide to help you craft a compelling brand story and build a loyal audience through the power of storytelling. Like Wild One—a brand dedicated to making pet products—a clear and straightforward approach to what you do, who you do it for, and what problem you solve can do the trick.

Please provide any royalty free materials which you think help support the article. Spelling and grammar should be checked before submitting to us. Business interest, in particular, focused on running small businesses.

We reserve the right to reject any article that doesn’t meet our guidelines or fit with our audience profile. We encourage people to pursue creative writing, and help them by offering our platform as a means to showcase their work. Log in to your Shopify admin dashboard and click on “Online store” from the left hand side menu. Click on “Add page,” create your content there, and name the page ‘“About.” Save the page and then add it to your menu. And for those who are already well into their own story, it might be worth taking a look at your analytics to see if new visitors are regularly stopping by your About Us page.

Press mentions, awards, and other wins are common examples of milestones that can be used to help tell the middle of your story. UnsplashPaint a picture of the future for your company or state its mission and goals. UnsplashExplain how you set out to find a solution (i.e., start your business) and the obstacles you faced along the way. WP Standard’s About Us page is almost like a look book with a minimal amount of copy or details about its origin.

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We’re not looking for lengthy ledes and feature pieces. Instead, we write as if we were knowing consultants, pulling the executive aside for a quick chat with meaningful information. The first priority of MillionDeets.com is to provide verified information related to your daily life.

As a heart-centered brand that cares about its global impact, Iya Foods emphasizes that key part of its brand in its mission statement. Describing your brand values and what you stand for is one of the best ways to reach your audience. Allbirds’ brilliant use of elements like background videos and quippy phrases to draw in its audience’s attention already make its About Us page that much more memorable.

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