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Employees will look to the leader for formal and informal guidance on how to react to the change or stress and consciously or unconsciously react in the same way. If the first hed is a full sentence, they all should be. Don’t capitalize the words in subheads after the first word.


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Blog posts and webinars are shared with our community of more than 2 million members on our website, in our newsletter, and on our social media channels. 69%of Millennials believe there is a lack of leadership development in the workplace. In the workplace, setting and communicating a clear purpose, mission and vision are the most important prerequisites for company’s and employees’ success. When employees are able to see the big picture, they can see where they are heading.

Your article should be written with our target audience in mind – Managers who are looking to lead confidently and develop a team and those who already do. We use them to break up text, make the blog post scannable and to support data. Ideally, we include one image at every scroll depth, so an image is always visible. Please include a minimum of 2 royalty-free images to accompany your text. That means each piece of content should have at least one takeaway that readers can apply.

While SmartBrief editors are happy to help you refine an idea, your pitch is more likely to be successful if it is specific and tailored to our audience of experienced professionals. Health Care — Analysis, insight and best practices for professionals and leaders in the health insurance, health care provider, health IT and life sciences spaces, edited by Melissa Turner. Leadership — Best practices for leaders, managers, HR professionals and career experts, edited by Candace Chellew. The focus of your article should be on providing useful and practical information that educates the reader. We’ll allow a link or two if it’s to educational content that helps teach the reader more about the topic at hand. We will not accept posts which have been published to other sites.

With the creation of an HRA in 2016 and two new HRAs on the horizon, it’s a good time to look forward to what’s in store next year. All articles may be edited at our discretion and as needed to match our standards and goals for Healthy Leaders. We will not publish anything that contains offensive language or content. When writing headlines be specific and indicate a benefit to the reader. Read “How to Write a Headline” if you need pointers.

Consult trusted commentaries and other sources if need be. Posts should have a thought-leadership focus vs. re-packaging common knowledge. Posts on the BWL blog must be relevant to our audience and relatable. Use subheadings to help your reader understand the flow of your article at a glance.

For example, you may have had the experience of speaking with the customer service department of a store about a purchase you were unsatisfied with. When the customer service agent can give you a refund or discount on a future purchase without first checking with their manager, they have been empowered in their role. There are some leaders who talk a good game but never do anything other than talk. Good leaders are those who talk about what needs to happen and then do something about it or have a bias for action. This is especially important in times of change or extreme stress.

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