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Start your free trial of Shopify—no credit card required. When you’re starting out, it might seem like there’s not an awful lot to say on your About Us page. Press mentions, awards, and other wins are common examples of milestones that can be used to help tell the middle of your story. Where you source the materials for your product (e.g., manufacturing in a specific country or by providing jobs to a certain community). UnsplashPaint a picture of the future for your company or state its mission and goals. UnsplashExplain how you set out to find a solution (i.e., start your business) and the obstacles you faced along the way.
Share struggles, a-ha moments, and the key parts of the journey that got your brand where it is today. Candid storytelling is simple yet powerful marketing that’s as old as time. Shoppers are also interested in a company’s mission. They’ll use the About Us page to determine if they share core values with the business and to decide if they want to shop with the business or not. Writing should not be used as advertising, sales, or promotional pieces for the author’s company or product. Your article should be marketing-neutral and written with the intent to add value for our readers.
Our community is well-versed on the issues (the “what”) and the need to solve them (the “why”). Show us the “how” — the products, services, initiatives and business models that are creating change now. After you have pitched an idea for an article, we will select one of the topics that you have suggested from the available options and offer it to you to write about.
Make sure your content is original and follows all the guidelines mentioned above. Images and interactive videos or GIFs where relevant. Is one you would be proud to share on your own social media channels once it’s complete. We offer free, twice weekly newsletters designed to help you create and maintain your company’s competitive edge by adopting smarter, more sustainable business strategies and practices.